BBR Music Group / Wheelhouse Records artist and visionary entrepreneur Granger Smith launches his highly anticipated Summer collection for his lifestyle brand, Yee Yee Apparel, tomorrow, June 18 at 10a CST.
The new 25-plus item collection boasts everything from t-shirts and outerwear to hats and accessories, all centered around creating the most comfortable clothing Yee Yee Nation could wear to a fun-filled night out, a NASCAR race, sporting event, concert, campsite, bonfire or any activity that gets you out of the house, your blood pumping and adrenaline up.
The brand is synonymous with hard working Americans who feel blessed for each day they’re given, exclusively defining Yee Yee as “Live It. Live Life To The Fullest,” sparking a devote Yee Yee Nation cult following.
A portion of every sale from the Summer collection will be donated to The Playful Child, a non-profit organization that works to build safe parks for children in Georgetown, Texas. Since its creation in 2015, Yee Yee Apparel has donated over $400,000 to meaningful charities throughout the nation.
Yee Yee Apparel is just one of the many ventures Granger does alongside his brothers, Tyler and Parker. Keeping busy with his alter-ego, Earl Dibbles Jr., his family YouTube Show “The Smiths,” the Granger Smith Podcast, his No. 1 book “If You’re City, If You’re Country,” the hero-honoring documentary “They Were There: A Hero’s Documentary,” and the River Kelly Fund, the platinum-selling artist’s current single “Hate You Like I Love You” from his album, Country Things, is currently climbing the Country radio charts and has racked up nearly 20 million on demand streams. Listen HERE
Recently, Yee Yee was the primary sponsor for driver Brandon Jones in the NASCAR Xfinity Series race that took place on May 22 in Austin, Texas, decking out the No. 19 Toyota Supra with the brand’s signature color, camouflage, the American flag, and its infamous battle cry and logo. The Yee Yee swaggered car will again start its engine at the Xfinity Series playoff cutoff night race at Bristol Motor Speedway on September 17.
To purchase your exclusive Summer 2021 Yee Yee apparel and become a part of Yee Yee nation, visit the website: HERE