“CAROLINA” IS FIRST-EVER VIDEO TO DEBUT ON COUNTRY NOW
BAND TO APPEAR ON EPISODE OF HEAR & NOW ON TUESDAY, JUNE 25
(NASHVILLE, TN)- Today, Parmalee unveils the brand new music video for its current smash single, “Carolina”, exclusively on YouTube’s Country Now. This is the first music video to premiere on the online channel.
Watch the world premiere here: http://bit.ly/11SPyJ4
Co-Directed by Jonathan Frazier and Zach Prichard of Rhetorik Creative, the video was shot at Studio Berry Hill, minutes from Downtown Nashville and Music Row. “Carolina” serves as homage to the band’s home state of North Carolina and to life on the road. The video is comprised of three scenes: The girl back home missing her love; the touring musician longing to be home; and a performance by Parmalee, which serves as a juxtaposition between the two.
“The directors did a great job of taking 'Carolina' and putting a creative twist on it for the video,” said lead singer Matt Thomas. “It's a song about the people you love and how they make you feel at home no matter where you are. I think the video really hits that, but in a way you haven't seen before.”
“I really like their [the directors’] concept of having three scenes that are separate, but connected all at the same time,” added Barry Knox, bass player for Parmalee. “And then there’s the twist at the end. I'm excited for our fans to see it.”
Fans will have the opportunity to chat directly with Parmalee via Twitter tonight on the #CMchat, the first and only registered LIVE “Country Music Chat” on Twitter every Monday at 6pm PST/9pm EST. Visit http://www.cmchatlive.com/chat/.
On Tuesday, June 25, the band will be featured on an episode of Hear & Now, one of Country Now’s original program series. Visit http://www.youtube.com/user/CountryNowTV to catch Parmalee’s performance on the show.
ABOUT PARMALEE:
Parmalee is a family band comprised of brothers Matt and Scott Thomas (Lead Vocals/Guitar and Drums, respectively), cousin Barry Knox (Bass) and life-long best friend Josh McSwain (Guitar).
The band’s current Top 40 single, “Carolina,” was the #2 Most Added at country radio upon release, second only to superstar Kenny Chesney. The single was also fan-voted #1 on SiriusXM The Highway’s “Hot 30 LIVE” countdown.
The group’s debut single and party anthem, “Musta Had A Good Time” hit Top 40 last year at country radio and placed #7 in the Top 10 Country Dance Hits of 2012 (Marco Club Connection). Additionally, the song has been featured in national sporting event broadcasts for the PGA and MLB.
Influenced by such musical heavyweights as the Allman Brothers, Travis Tritt and Bob Seger, the band’s name is derived from the small town of Parmele, NC (population 262), which is home to a gas station, two blinking yellow lights and a small tin-roofed barn dubbed Studio B where the band practiced on every given evening.
Cutting their teeth on the Southeastern touring circuit and known for their fun-loving live shows, the members of Parmalee endured a tumultuous journey to Nashville which included dangerous pit stops, catastrophic weather and a near-fatal robbery that would have torn most bands apart. Instead, Parmalee’s deep Country roots, intense motivation, and band-of-brothers sense of dedication brought the tight-knit crew even closer together.
For more information on Parmalee, visit: www.parmalee.com
ABOUT COUNTRY NOW:
Country Now is the first original country music and lifestyle-dedicated YouTube channel. Country Now’s programming features artist news and showcases, videos, live performances, as well as lifestyle programming showcasing fashion, comedy and culture. Additional original series’ include:
Hear & Now, hosted by Stokes Nielson, airs Tuesdays and highlights the newest country music releases.
OMC! (Oh My Country!), hosted by Laura Bell Bundy, Brooke and Tiffany Engen and Hugh Howser, airs every other Wednesday, dishes out style dos and don’ts from the red carpet and the closet.
Country Download, airs every Friday and presents the latest country music news, reviews and recommendations from some of the world’s most influential and sought after journalists.
I Love My Country is a weekly, animated, comedy series produced by Revolution Pictures.
ABOUT GREENLIGHT MEDIA & MARKETING, LLC:
We are a music-focused entertainment studio and agency producing original content and marketing programs for a variety of media companies and brands. GreenLight Media & Marketing’s clients and partners have included The GRAMMY's, AOL, Fuse, Vibe, Spin, YouTube, Pandora, Hyundai, adidas, American Express, Gillette, Pacifico, Red Bull, Verizon, Logitech and Constellation Brands, among others. Based in West Hollywood, CA, Greenlight is an independent agency within a network of sister companies that includes Red Light Management, ATO & TBD Records, and several major music festivals.
For more information on GreenLight, please go to www.greenlightmm.com or facebook.com/greenlightmm.
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